Jais Matrimony realized that to succeed in the long run, they had to deal responsibly with employees, clients and the general public by continually adjusting their strategies, service offerings, service demands and operating procedures so as to offer services that provide high living standards and sophisticated life styles to its clients. The management focused its efforts to improve quality on measures that produced tangible customer benefits while lowering cost or increasing quantum of services. Jais Matrimony realized that total quality essentially involves attention to process, commitment to the customer, involvement of employees, and bench marking of best practices.